Why should you give to kids?
When you invest in children you are improving their futures and reducing the impact of poverty on New Zealand
Poverty has serious consequences for a child experiencing it day by day. Poverty also impacts the country as a whole, with increased pressure on health and education services and a less productive workforce.
Over one in four children (28 percent) live in a household where the income is low and families struggle to make ends meet. Around 155,000 children live in 'material deprivation' and go without the things most of us take for granted - like a warm home, their own bed or a decent pair of shoes.

Poverty affects children disproportionately, as they have no power to change their circumstances. They are completely reliant on grownups for their food, shelter and care. Costs to individual children and young people may include:
There are also costs that everybody bears through government spending. These costs include:
The paper "Choose kids: Why investing in children benefits all New Zealanders" presents the economic case for investing in children. The economic rationale for focusing on children includes supporting the sustainability of our society, developing the future labour force for a productive nation, and reducing the costs of poverty.
The Child Poverty Monitor demonstrates the effects of poverty by showing the statistics on health and other outcomes and provides measures of child poverty so we can track this.
The Expert Advisory Group Report on Solutions to Child Poverty outlines the evidence for action, describing why these disadvantages need mitigation, and what the government can do to help.
While the Government has the key role to reduce child poverty, there is a role for everyone in reducing the effects of poverty. Giving2Kids has identified 50 examples of areas where people who want to make a change can focus their giving to help children. Philanthropic and iwi organisations, socially responsible businesses, and individual donors can collectively make a great difference for New Zealand's children.